NEW DELHI: Ankur Edkie, CEO of Murf, an AI voice generation platform, announced plans to introduce additional Indian English voices and regional options to cater to the diverse Indian market’s preferences. Murf.ai utilizes AI to convert written scripts into realistic, natural-sounding speech and is expanding its presence globally while maintaining strong user bases in the US and UK.
“India’s market is particularly receptive to advancements in text-to-voice technology,” Edkie remarked during an interview with PTI. He highlighted India’s rapid progress in AI and the increasing interest in generative AI technologies.
Murf.ai currently serves users from over 150 countries and offers voiceovers in more than 20 languages and accents, such as Indian, American, and British, in various emotional tones. The platform aims to aggressively target the Indian market by adding features specifically tailored to local needs.
Edkie credited Indian tech talent as essential to Murf’s success, noting their significant role from the startup phase through ongoing global product development.
He also detailed how Murf leverages Amazon Web Services (AWS) for enhanced agility and security, which drives innovation and efficiency across its operations.
Murf is recognized as a leader in AI voice generation, simplifying multimedia creation for creators and businesses. It supports a wide range of professionals from marketers to authors in producing realistic AI-generated voiceovers. The platform has seen extensive usage, with over 18 million minutes of voiceovers generated in the past year.
Edkie shared that Murf’s growth strategy involves both strengthening its presence in established markets and expanding internationally, with a particular focus on India. The aim is to democratize content creation, making it accessible to anyone, regardless of technical skill.
Murf’s commitment to innovation is evident in its continual updates to AI models, enhancing the naturalness and variety of its voice options. This effort not only keeps pace with technological trends but often sets new standards in the industry.
By optimizing operations with AWS’s cloud solutions, Murf benefits from cost-efficient, high-performance, and secure AI development environments, ensuring compliance and fostering innovation.